Apollo.io vs Clay — Comparison

Apollo.io

Accelerate B2B sales with Apollo.io—an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data.

Founded in 2015, Apollo is a leading data intelligence and sales engagement platform trusted by 40,000 paying customers, from rapidly growing startups to some of the largest global enterprises. Its community-based approach to crowdsourcing data gives users maximum coverage while ensuring data accuracy. Today, Apollo's advanced algorithms and unique data acquisition methods help 1 million sales professionals enrich and analyze prospects' data to increase quality conversations and opportunities. Free to get started, easy to add your whole sales team, commit to monthly or annual plans. We make it easy to get started.

Clay

Access 150+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.

Based on the limited information provided, users appear to view Clay primarily as a business outbound and lead generation tool that integrates well with Claude AI for sales prospecting and lead qualification. Users praise Clay's ability to automate manual workflows, with one user successfully replacing 8 hours of weekly manual lead qualification work using Clay combined with Claude AI. However, there are concerns about Clay's pricing changes, with at least one user mentioning they wanted to explore alternatives after a pricing adjustment. The tool seems to have a solid reputation among B2B sales professionals and marketers for streamlining outbound processes, though the pricing sentiment appears mixed.

Apollo.io

Clay

Apollo.io

Clay

Apollo.io

Clay