MarketMuse
Our AI-powered software tells you what content to write (and how much) to leverage your experience and rank higher where competitors are weak.
We’re a team of SEOs, content strategists, marketers, engineers and data scientists on a mission to improve content across the internet. There’s no such thing as “SEO content” anymore. In 2013, a little Hummingbird told us that Google would rely less on keywords and backlinks and more on AI to measure comprehensiveness, authority, and user intent when determining the best content for a query. Many of the solutions on the market offer insights one page at a time and only scratch the surface of the required research. That’s why we built MarketMuse. We make industry-leading AI accessible to SEO and content teams of all sizes and skill levels. We started by giving our users the tools to analyze one topic at a time. Now, we help them research and analyze entire content inventories at scale. With MarketMuse, you can create and execute your strategy with confidence. We want to help you create the content that counts. Siteimprove’s acquisition of MarketMuse streamlines the content process from ideation to publication, ensuring content is not only well written but also strategically optimized for user intent, traditional search engines, and AI-driven search systems (like ChatGPT and others). Introduced AI technology that enables companies to analyze, plan and brief at scale. Content briefs generate in a few short minutes, offering all the detail a writer could need to create a high-quality article. New Content Strategy Documents providing cluster creation and content plan recommendations, keyword and audience/intent analysis, and content quality analysis. These prescriptive documents do 50+ hours of work in 15 minutes, providing specific content recommendations along with supporting site, competitive and SERP data. Introduced MarketMuse AI: LLM-agnostic generative AI to Optimize so users aren’t limited to only ChatGPT. Users can create outlines, expand concepts, shorten or expand content, and more. Enabled users to connect their ChatGPT account to MarketMuse to accelerate content creation. Introduced the ability to analyze competitors at the site level as well as the SERP for any topic to guide content structure. Customers are now able to easily identify gaps in their clusters. MarketMuse acquired Grepwords, a 6 billion keyword database enabling customers to market confidently with keyword data, SERP intelligence reports, market insights and more. MarketMuse holds its first customer conference. MarketMuse First Draft, the first publicly available natural language generation solution, is released in alpha state. MarketMuse is awarded a patent for “Systems And Methods For Semantic Keyword Analysis” – the AI technology that underpins our platform. The MarketMuse Suite launches with the first automated content inventory on the market. MarketMuse builds the first “AI-driven” content plan for Brigham & Women’s hospital. Jeff Coyld joins MarketMuse as co-founder/Chief Revenue Officer. Content Analyze
Persado
Full-stack GenAI evaluated, audited, adopted, and scaled by the world’s most prominent banks and credit card issuers
Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms — so marketers can drive growth at the speed of AI. Persado AI fuses Martech and Regtech in a single platform using AI agents that optimize marketing performance and compliance in real-time. Since 2012, brands in the U.S. and EMEA, including 8 of the 10 top U.S. banks, credit unions, card issuers, retailers, and travel companies, have trusted Persado to engage customers with high-performing content. Persado customers realize increased customer engagement and sizable business impact. Well-suited for regulated industries, Persado balances performance, compliance, and effort using automated, AI-powered content optimization that fuels growth. The platform is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer action. Imagine automation that requires far less effort to achieve 20% more conversions ~ while driving 80% greater efficiency, more revenue, better compliance, and faster time to market. That is the Persado difference. Chief Executive Officer and Co-Founder Global Vice President, Solutions Consulting Vice President, Content Intelligence Managing Partner, StarVest Partners Managing Director in Growth Equity, Goldman Sachs Executive Board Chair, Business Builder, Consultant, Advisor, Board Member |Fintech, Securities, Banking, Insurance Persado Motivation AI Platform Recognized for Impact in Personalization and Compliance. Marketing Technology Leader Recognized for Helping Top Retail Banks Drive Growth With Motivation AI. GenAI Leader’s Motivation AI Platform Recognized For Creating Content That Drives Customer Engagement and Revenue Business Intelligence Group awarded Persado Persado Essential Motivation a Best Generative AI solution in the 2024 AI Excellence Awards. BuiltIn again ranked Persado among the 100 best midsize companies to work in 2024. M S won Best E-Commerce Web Element for using Dynamic Motivation to increase customer engagement and online cart conversions. CB Insights named Persado the industry leader in the Generative AI Text Content Generation market. Persado achieved a Scorecard of 9.8/10, nearly a point higher than the closest industry peer. 2023 Tearsheet’s Acquire Awards: Persado customer SoFi wins best content series using Motivation AI. The SoFi marketing team is enhancing customer engagement with personalized, AI-driven content amid credit tightening and high inflation. Retail Innovator Awards: Persado customer Marks Spencer recognized for personalization at scale that drove greater customer engagement, increased customer loyalty and grew incremental orders.
MarketMuse
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